Consumers are shifting away from traditional television to on-demand streaming, and social media is becoming a significant source of entertainment, particularly for younger generations.
Media and Entertainment today
$2.5 trillion
…is the projected global value of the Media and Entertainment industry by 2027, driven by digital streaming and gaming growth.
3+ hours
…are spent daily on video content alone, with short-form formats like TikTok and YouTube Shorts seeing the fastest growth.
80%
…of consumers now prefer on-demand content over traditional TV, shifting revenue models toward subscriptions and ad-supported streaming.
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